“Forget about programmers, designers and artists. With us, everything is automated, simple and quick.” This was the aim of Liberalis, a system through which liberal professionals and contractors could create a professional site on the Internet in an quick, easy and intelligent manner. It followed a freemium model: there was a basic free version (with ads) and a payed premium version (without ads and including other benefits) starting at R$ 20 per month. Although we had a good technology, unfortunately the product turned out to be commercially unfeasible and therefore it was shutdown.